All eyes  are turning to Britain’s Olympians. Heptathlete champion Jessica Ennis,  26, swimming silver medalist Keri-Anne Payne, 24, and track cyclist  Victoria Pendleton, 31, have become unexpected beauty stars. 
Even  with punishing training schedules, they still make time for a regular  beauty routine, and yes, they do wear make-up when competing.
Britain's Olympian beauties: From left, Victoria, Keri-Anne and Jessica
What’s the best beauty product you’ve bought recently?
Jessica: I’m  very lucky, I get lots of gorgeous products sent to me, but I love  buying and choosing my own products, too. My favourite scent is D&G  Rose The One (£53.50, thefragranceshop.co.uk). I also love Joico hair  products. They really make my hair shiny and more voluminous (Joico  Daily Care Balancing Shampoo for Normal Hair, £11.95,  lookfantastic.co.uk). 
Keri-Anne:  I’ve been a long-time fan of Max Factor’s False Lash Effect mascara for  big eyelashes, so I’m excited by the gold edition for the London 2012  Olympics. Max Factor False Lash Effect gold edition mascara (£10.99,  Boots) available now until the Olympics.
Victoria:  I love the By Terry Touche Veloutee highlighter concealer brush (£35,  Space NK). It really does everything — hides shadows and blemishes, and  just makes you look more awake and radiant. It’s amazing.
What’s the most important step in your beauty routine?
Jessica:  It’s definitely moisturising. My skin is constantly put through its  paces as my training schedule is outside a lot of the time, plus there’s  lots of sweating. So it’s really important for me to keep my skin  hydrated, but with a product that isn’t heavy and has SPF protection.  Olay Essentials Complete Care Day Lotion, SPF 30 (£10.29, Boots) suits  my needs best. 
From left: Max Factor False Lash Effect Waterproof Mascara, Pantene Smooth & Sleek, Terry Touche Veloutee
Keri-Anne:  My top health tips are making sure you have a balanced diet, which is  really important, and allowing yourself to have little treats every now  and then. Combine that with the right amount of exercise, then your body  and complexion always improve. For me, being healthy is also about  having a healthy smile.
Victoria: I  think for me the most important step is taking care of my hair. It’s  crammed into a helmet most of the time for training and competing, so I  need to make sure I use a range that cleanses, moisturises and also  combats frizz and humidity — so I love the Smooth & Sleek range from  Pantene (Pantene 2-in-1 Smooth & Sleek, £4.69, Boots).
What’s the cheapest product you have ever bought? 
Jessica:  Sure deodorant is pretty cheap but it works brilliantly — and I  definitely put it through its paces. (Sure Women 48-hour Dry Deodorant  Stick, £2.60, Boots).
Keri-Anne:  The cheapest product is my Oral-B Pro-Expert toothpaste (£3.49,  supermarkets) which is easily the best toothpaste I’ve ever used. 
Victoria:  I really love to have a pot of Vaseline with me. The little tins are  really useful to have and my lips get really dry on the track. (£1.80,  Boots)
What’s the best tip or recommendation you’d pass on to a friend?
Jessica: When applying your foundation, look down into the mirror. This helps you see the shadows where you need most coverage.
Keri-Anne:  Make-up artists have given me lots of great tips, so I’m always trying  out new looks. I love creating a smoky eye look with eye-liner and  volumising mascara. It’s such a treat for me! 
Victoria: Get  lots of sleep. I always think that everyone looks their best when  they’ve had a good long sleep. I think when you’re tired or you’re a bit  run down, it really shows on your skin. Drink plenty of water, too, and  wear a sunscreen.
From left: Nivea Body Pure & Natural  Rich Body Moisturiser, Neom Organics Moroccan Blush Rose Body Oil,  Bobbi Brown Natural Finish Long Lasting Foundation
How often do you go to the salon for blow dries or facials? Or do you have other regular salon treatments?
Jessica:  I don’t get that much time for pampering, but when I have a big event  I’ll always get my hair and make-up done professionally, and, if there’s  time, have a facial. I recently had an amazing one at the Corinthia Spa  in London, which left my skin looking so revitalised. (Personalised  Facial, £95 for 60 minutes at Espa Life Spa, 020 7321 3050). I have  regular sports massages to ease my muscles after training, but they are  anything but relaxing — they’re pretty painful.
Keri-Anne: Mark  Power comes to my house every three months so I don’t visit the salon.  Otherwise I enjoy being a guinea pig for my training partner, Sophie  Allen, who is training to be a beautician.
Victoria:  I like to go for a facial when I can and I love the Elemis SpaPods (in  selected John Lewis and Debenhams stores) and their Tri-Enzyme  Resurfacing facial really makes a difference — you can see the results  immediately.
What’s your usual beauty routine while you are training?
Jessica:  I keep it pretty simple, as I don’t have heaps of time in the mornings.  I always wash my face when I wake up. I love the Olay Essentials Daily  Facial Cloths (£3.99, nationwide) that foam up with water. Once a week  I’ll exfoliate, using the Olay Essentials Smoothing Face Scrub (£2.49),  then simply moisturise and protect my skin with a light moisturiser that  contains an SPF, followed by a mattifying foundation. People are often  surprised to hear I wear make-up for training, but for me I just like to  look and feel my best always.
Keri-Anne:  When you’re in and out of the pool, a good moisturiser is a must. I  also exfoliate three times a week and use a body moisturiser every time I  get out of the pool, such as Nivea  Body Pure & Natural Rich Body  Moisturiser (£3.57, Boots). Finally, a touch of blusher also works  wonders — it makes skin look  instantly healthier. A dab of blusher on  the apples of my cheeks is my complexion saviour. 
Victoria: I  have learned to get ready very quickly due to having early training  sessions. I wash my hair and apply a leave-in frizz fighter. Then I use a  body moisturiser, and a light facial moisturiser that contains SPF. A  hard-working anti-perspirant is also key.
Beauty must-have: Coroliss C3 Leopard Straightening Iron, £124.99 look fantastic.com
Name a favourite beauty must-have 
Jessica:  I absolutely love the Elemis Aching Muscle Super Soak, £32.70  (timetospa.co.uk) — it smells like Deep Heat, and is a real treat in the  evenings after a hard day’s training.
Keri-Anne: Hair  straighteners are now an essential part of my beauty kit, I don’t leave  the house without them. I think they have to be the most expensive  product I have ever bought. (Coroliss C3 Leopard Straightening Iron,  £124.99 look fantastic.com)
Victoria: Neom Organics Moroccan Blush Rose Body Oil, £30 (neomorganics.com) for some real indulgent pampering.
Do you ever wear make-up when you are competing?
Jessica:  Always! So I would wear pretty much the same as I do for training — a  light moisturiser with an SPF, then I will always wear a little  mattifying foundation, such as Bobbi Brown Natural Finish Long Lasting  Foundation SPF 15 (£29). Eyeliner is my absolute must-have — Bobbi Brown  Long-Wear Gel Eyeliner, £16.50 — and mascara — Bobbi Brown No Smudge  Mascara, £18. I love Bobbi Brown for all of those things. And then I  just wear a lip conditioner. MAC does some lovely ones (MAC Lip  Conditioner SPF 15, £11, maccosmetics.co.uk) 
Keri-Anne:  I wear Max Factor False Lash Effect Waterproof Mascara (£7.99,  Superdrug) and a foundation which has an SPF in it to help protect my  skin against the sun. 
Victoria:  It has always been important to me to look good when I’m racing. I even  like to have painted nails when I ride. I like the saying ‘Look good,  feel good, go good!’ I definitely think looking good helps you feel more  confident, so I’ll wear just a little mascara, tinted moisturiser and  some lip balm. I always reapply before getting up on the podium.
Where do you get your hair done?
Jessica: Nuba Hair & Beauty Salon in Sheffield (0114 327 6889). A wash, cut and finish costs from £41. 
Keri-Anne: My hairdresser, Mark Power, comes to my house to do my hair. He comes every couple of months for a cut and colour. 
Victoria: I go to a little salon in my home town — the Wilmslow Green Hair Studio (01625 536 075) A cut and blow dry costs £42.
Jessica  Ennis is the face of Olay Essentials Keri-Anne Payne is the face of Max  Factor False Lash Effect Gold Edition Mascara Victoria Pendleton is the  face of Pantene Smooth & Sleek.
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